Website & Social Media Management Portfolio
I offer a holistic approach to digital presence, serving as the single point of contact for a brand's visual identity and online functionality. My expertise spans website management, where I maintain performance and optimize user experience, to digital design, where I bring creative visions to life through precise visual assets. This foundation is coupled with dynamic social media content creation, ensuring every campaign, post, and platform consistently supports the brand's voice and strategic marketing objectives.
Website Management
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Social Media Management
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Graphic Design & Digital Brand Management
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Website Management
I manage the complete lifecycle of CVES's digital presence, focusing on content integrity, performance, and accessibility. I oversee all page updates for key platforms, including CV-TEC, the Rise Center for Success, and School Support Services, continuously developing new pages to showcase compelling success stories of students and faculty while meticulously managing the public-facing event calendar. I integrate multimedia assets into the website, like a promotional video I produced for the Rise Center. I ensure a high-performing site by conducting regular audits for ADA compliance, proactively fixing broken links, and optimizing all content for SEO to maximize organizational visibility.
For the Northern Lake George Foundation, I spearheaded designing and launching their entire organizational website, where I integrated brand elements and core messaging from the ground up. I engineered key fundraising tools, including an HTML donation portal and volunteer sign-up forms, while executing a foundational SEO strategy to ensure search visibility. My ongoing responsibilities include maintaining a continuous content calendar, designing email campaigns for subscriber engagement, and performing proactive website maintenance to ensure security and optimal user experience.
For Pilot Knob Marina, I managed and optimized the entire digital inventory for Pilot Knob's website, driving sales through meticulous content management. My responsibilities included directing front-page website sliders and creating dedicated sales event landing pages to boost lead generation. I oversaw the digital inventory, meticulously uploading boat listings with high-quality photography, accurate serial numbers, and optimized descriptions. I maintained site health by ensuring accessibility compliance, routinely auditing for broken links, and actively implementing SEO management to maximize search visibility for all boat assets.
I was responsible for the end-to-end design and conceptualization of the startup marketing agency's initial website. I served as the guardian of the brand's digital identity, translating its vision through intentional use of graphic elements, typography, and colors. Furthermore, I developed all strategic copywriting, ensuring the website's text was clear, persuasive, and aligned with the agency's goals.
Social Media Content & Graphic Design
CV-TEC Examples
Wind-Chill Factory Examples
Pilot Knob marina Examples
Content Content (Longform & Shortform Video)
Rise Center for success
Pilot Knob Marina
Ticonderoga High School Programs
NYSPHSAA Section Vii Athletics
Boats By George
Graphic Design & Digital Brand Management
Brand Mangement
Custom Presentation decks, brand guidelines, Program book, Staff Directories
Event Advertising
Print Media, Print Ads, Email Campaigns, flyers, trade show materials
Phone
+1 518 744-2902
Location
Los Angeles, California
vivian@vivianporter.com
Social Media Management